Remember growing up when you were younger when you used to get the old yellow book on your door step? That thing you know as the yellow pages? Well do you remember when you had a clog in the kitchen sink and quickly realized that you needed a plumber, and fast? Well, the first thing you would do back then would be to run to that trusty yellow book to look up a local plumber to call up. In that book you will have a dozen sources for you to call and see if they can go and take care of that for you. However, when was the last time you used that book to help solve the same problem in today’s world?
As we know it, traditional forms of marketing may be a bit left out in the stone age. No longer do we even look in the yellow book, but we now look for it using all the latest technology we use on a daily basis. Long gone are the days of traditional forms of media such as the newspaper, magazines, billboards, or that trusty old yellow pages. These forms are still around but extremely inconvenient to use compared to the number of other options we have. Even TV and Radio advertisements have lost most of its glamour and reach. The problem is, people are not even looking at these anymore to search for information. For any marketing to be effective, one must go where all the people are looking and hanging out at. Just remember, the last time you needed to find your local repair man or restaurant to eat at, did you quickly turn to your yellow pages or did you open up your internet browser and searched for it?
Nowadays, people are now using the vast resource of knowledge that exists online. If you need to find something to solve your problem, you would try to look for it online. Usually through a search engine to help you find the nearest one in your area. With so much technology, when we want something, we want it now. We usually choose the top three we find because they are the most convenient one on the list and also because we value those more. We also don’t even stop there, we would look at other social profiles that business have to try and find their reviews to see if it’s someone you can trust. Also you want to see if you’re friends have been there and maybe if they even have a few videos about their company to see if they qualify as the number one place to help you solve your problem.
So why do most businesses still spend their advertising dollars on traditional forms of marketing? The problem is they lack the resources or the knowledge to go out there and make themselves visible online. Here is a good resource you can go to see a list of popular marketing channels you can use to get more visibility on the web here: https://moz.com/community/users/4658742 After just finding a bit more information can help you get the word out to the people are are looking for your products or services. You can also reach out to an expert in the new marketing era that knows how to get your business found by the exact people are looking. After all, if you are already spending money to market your business now and know that it’s not working, perhaps it’s time for a change. There are also cost effective ways to start getting the name out there starting with social media like Facebook and Twitter. You can even shoot videos and post them on You-tube or Vimeo. You have a lot of places to choose from so don’t let traditional thinking get in the way of optimizing your business to be present online in the search engines.